Zegna VM Training Project
ABOUT BYB VM TRAINING
BYB VISION and Conde Nast were invited to conduct visual merchandising training courses for world-renowned Italian men's wear brand Ermenegildo Zegna.
11 professional visual merchandisers gathered together in Shanghai for a more systematic and in-depth study and review of visual merchandising.
Mr. Giuseppe, founder and creative director of BYB VISION, customized visual merchandising courses for Zegna according to its brand. Based on the general theoretical knowledge, including branding, display principles, color principles, window design, styling, lighting, product rotation, combined with practical exercises, visual merchandisers of Zegna can review the basic principles of display and get in-depth training at the same time.
After several rounds of brand and color mood board exercises, everyone has more creative inspirations for the window mood board.