Zegna VM Training Project

 

ABOUT BYB VM TRAINING

 

BYB VISION and Conde Nast were invited to conduct visual merchandising training courses for world-renowned Italian men's wear brand Ermenegildo Zegna.

11 professional visual merchandisers gathered together in Shanghai for a more systematic and in-depth study and review of visual merchandising.

 

WX20190621-101213

 

Mr. Giuseppe, founder and creative director of BYB VISION, customized visual merchandising courses for Zegna according to its brand. Based on the general theoretical knowledge, including branding, display principles, color principles, window design, styling, lighting, product rotation, combined with practical exercises, visual merchandisers of Zegna can review the basic principles of display and get in-depth training at the same time.

 

 

 


 

PRACTICAL EXERCISES

 

 

After several rounds of brand and color mood board exercises, everyone has more creative inspirations for the window mood board.

 


 

Styling  Exercise 

 

 

 

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