Shanghai Story AD Campaign 2017

Credits

Artistic Director : Giuseppe Univochi

Photographer :Simon Gao

Model: Alyona Ruchko

Make-up/hair stylist: Diana Spring 

BYB Studio AD Campaign x Shanghai Story

Shanghai Story was built in 2003, the brand is known as a traditional and classic local brand selling scarves and shawls declined in thousands of colors and patterns. Presently, the Shanghainese brand counts many stores across China. “Our collections have been born from a fusion of East & West.” approached the founder of the company.

BYB Studio has conceived, imagined and shot the AD Campaign.

On the pre-production step, the team was willing to focalize on highlighting 

the “striking variety” of colors and patterns.

Besides, regarding the mannequin selection: “We wanted to pick-up a Eurasian mixed model face, to avoid being too much local neither international focused”

mentioned Anastasiya the photographer.

As to the artistic direction, the focal point was to play with the transparency, the fluidity and the vaporous aspect and feeling of the fabric.

Both flying and floating scarves are embracing the gentle movements of the model.

Balletic, dazzling and voguish… let’s celebrate the new face of Shanghai Story !

Credits

Artistic Director : Giuseppe Univochi

Photographer :Simon Gao

Model: Alyona Ruchko

Make-up/hair stylist: Diana Spring