Atelier Intimo Stores
- Classicism and Elegance -
Combining the spirit of contemporary and classical elements from the East and the West, 青色Atelier Intimo aims to create a ritual-wearing experience respecting diverse aesthetics and female power.
Atelier Intimo is rooted in Chinese traditional history and culture and conveys Oriental aesthetics to create a "classicism, elegant and practical" underwear brand.
The fineness of Atelier Intimo's designs allows women to exude confidence and elegance, creating a unique oriental aesthetic. The sense of dressing ceremony reflects Atelier Intimo's dedication to exquisiteness.
Upgrading stores aesthetics
Today we will focus on the brand's flagship store, at 841 Huaihai road in Shanghai. The store opened in May 2020 and the pop-up installation will run until May, 1st 20201.
For this flagship store design, the aim is to celebrate the collection with elegant fabric screens with traditional Chinese patterns. The mannequins are half-hidden, creating a game with the paper cut screens.
The design for space and windows is inspired by the Song Dynasty. The colors, especially the royal blue, are combined with the bird pattern creating an elegant and sophisticated match.
We will keep you updated about the project updates!
The above images are all BYB Studio photography works. The Studio always takes a rigorous attitude to highlight the beauty of the brand window's concept design, if you have the intention of business cooperation, please contact us, thank you!
（*Please note: In needs to reproduce the contents of this article, please indicate the source of ‘BYB Vision 非一班橱窗设计’ and do contact us. Thank you for your cooperation!