SKP BEIJING HOME SELECT Visual Merchandising
SKP BEIJING HOME SELECT
- Visual Merchandising -
Last November, we presented you the reopening of SKP Xi'an Home Select space; the BYB team continues to work by presenting a new visual merchandising project in Beijing.
For this new project, SKP wanted to keep the same artistic direction and our team kept breaking traditional retail space design and simulated the "home" space to provide customers a more fluent and immersive shopping experience, like if there were home.
Optimize space and define areas
Giant Beijing mall SKP needed a space re-arrangement and visual merchandising project for its reopening. The Home Select floor is divided between 19 different spaces including 3 brands' dedicated areas. The project was just finished (April 2021) and here are some pictures of what we did in some areas of SKP Beijing Home Select.
Contemporary / Rugs Area
Outdoor Area - PAO LALENTI - MOROSO
Bathroom Area - Fragrance Area - KARTELL
Living Room Area
Dining Room Area
Study Room Area
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The above images are all BYB Studio photography works. The Studio always takes a rigorous attitude to highlight the beauty of the brand window's concept design, if you have the intention of business cooperation, please contact us, thank you!
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