SKP BEIJING HOME SELECT Visual Merchandising

ABOUT

 

SKP BEIJING HOME SELECT

Visual Merchandising -

 

Last November, we presented you the reopening of SKP Xi'an Home Select space; the BYB team continues to work by presenting a new visual merchandising project in Beijing.

 

 

For this new project, SKP wanted to keep the same artistic direction and our team kept breaking traditional retail space design and simulated the "home" space to provide customers a more fluent and immersive shopping experience, like if there were home.

 

CONCEPT

 

Optimize space and define areas

Giant Beijing mall SKP needed a space re-arrangement and visual merchandising project for its reopening. The Home Select floor is divided between 19 different spaces including 3 brands' dedicated areas. The project was just finished (April 2021) and here are some pictures of what we did in some areas of SKP Beijing Home Select.

 

 

PROJECT

1

Contemporary / Rugs Area

 

 

 

2

Outdoor Area - PAO LALENTIMOROSO

 

 

 

3

Lightning Area

 

 

 

4

Bathroom Area - Fragrance Area - KARTELL 

 

 

 

5

Living Room Area

 

 

 

6

Dining Room Area

 

 

 

7

Study Room Area

 

 

 

8

Bedding Area

 

LEMOS

MULTI BEDDING

 

MULTI BEDDING

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The above images are all BYB Studio photography works. The Studio always takes a rigorous attitude to highlight the beauty of the brand window's concept design, if you have the intention of business cooperation, please contact us, thank you!

 

(*Please note: In needs to reproduce the contents of this article, please indicate the source of ‘BYB Vision 非一班橱窗设计’ and do contact us. Thank you for your cooperation! 

 

 

BYB provides 360-degree services for Retail: Design, Visual Merchandising, Photography. 

 

 

BYB  WISHES YOU A HAPPY WORKING DAY!