FLASH NEWS | BYB Latest VM Project : JNBY+





"Just Naturally Be Yourself"


This project lasted four month,BYB Vision helped rethink and restyle Hangzhou’s store JNBY+ .the spaces have been reorganized according to a layout logic aimed at emphasizing and giving the appropriate space of the individual brands.


Founded in 1994 in Zhejiang's capital Hangzhou, JNBY is one of the most representative women's clothing brands in China today. The Chinese fashion label opened its first JNBY+ store in Beijing, at China World Mall on December 2021. After its success, the label decided to open a second store in Hangzhou, with its eight sub-brands: JNBY, CROQUIS, jnby by JNBY, less, Pomme de Terre, JNBYHOME, REVERB, and A PERSONAL NOTE.





Clear division of JNBY and Less women's areas and APN and Croquis men’s area. The corner of the Home category has been well designed to present the category in a functional and impactful way. A careful selection of the furniture has made the environments more familiar and welcoming. Particular attention has been paid to the presentation of the products by developing an accurate Guidelines Booklet redefining the display’s criteria.




After selecting all the elements, BYB handled the materials sourcing while putting attention on the quality control, leading to the final product setting and styling, with on-site installation support and supervision in the field of project management. The result is a modern and minimalist atmosphere with comfy areas, enlightened props, and several different universes with their own props styles and products color, enriching the customer experience and needs,and also provides favorable conditions for the spread and popularity of the brand, so that the shaping of the brand has its brand essence and recognition.