FLASH NEWS | Istitutomarangoni X BYB 时尚对话:数字时代的创意愿景



Recently, BYB Vision's Founder and Creative Director Giuseppe is honored to be invited to Istituto Marangoni Shenzhen as a expert to speak FASHION,which is mainly discuss and share visions of creaivity in a digital era.





​Istituto Marangoni was founded in Milan in 1935. Set up branches in London, Paris, Shanghai, and Shenzhen. To date,Marangoni has nurtured four generations of more than 45,000 talented professionals from five continents, such as Franco Moschino,founder of Moschino.





“The fashion industry, ranging from global discount retailers to exclusive luxury brands,drives a significant part of the global economy.Fashion is one of the most challenging fields, highly impacted by global economic uncertainty as well as distinct trends and industrial changes.Creativity - the ability to produce novel and useful ideas has become a necessity and the most important human skill to face the uncertainties brought by the digital era we are going through.We are all moving toward digital enhancement ,technology is becoming our next nature. Empowering people with creativity skill becomes a fundamental aim and a new field of action.” says Giuseppe, the creative director of BYB.